Serious about your brain. Not serious about itself.
A direction for busy people 18 to 35: clinical confidence in the type and layout, playful energy in the shapes and accent colour. Geometric pieces are the recurring motif, standing in for games, puzzles and neurons.
Four geometric pieces on a dark tile: a dot, two quarter-rounds, a block. Each piece doubles as a game category icon. The wordmark is Sora Bold, tracked tight; “Brain” picks up the primary violet. Horizontal lockup for web, mark alone for the app store and favicon.
Full-bleed dark tile, no wordmark. The lime dot gives it one bright point that reads at 40px on a home screen. Pieces sit on a 6-unit grid with a 12-unit inset; the OS applies the corner mask.
Four marks, same palette
Most “game”. Four pieces map to four categories. Least literal about the brain.
Abstract brain: two lobes, a split down the middle. Reads as “brain” instantly, still geometric.
Letterform on violet. The lime dot is a synapse firing. Most premium, least playful.
Most “science”. A node lighting up. Can animate on launch. Thinner details soften at 40px.
70% Mist and white, 20% Ink, 8% Violet, 2% Lime. Lime is for one thing per screen: the streak, the score, the primary CTA on dark.
Ink on Mist 15.3:1. White on Violet 6.1:1. Ink on Lime 13.8:1. Lavender is for fills and large type only, never body text on white.
Sora for anything that makes a claim. DM Sans for anything that explains it. Mono for anything the game counts.
2px rounded strokes on a 24 grid, matching Sora's geometry. Filled versions use the four puzzle colours for game categories only.
Pills everywhere; 24px corners on cards, 16px on tiles. Shadows only on things that float (the phone, the app icon). Everything else is flat.
Same screen, both appearances
| token | light | dark |
|---|---|---|
| Background | Mist | Ink |
| Surface | White | Ink 2 |
| Text | Ink | Mist |
| Muted text | #6C6885 | #A39FC0 |
| Primary CTA | Violet | Lime |
| Hero card | Ink | Violet |
| Focus piece | Violet | Lavender |
Ink and Mist swap roles. Violet moves from button to hero card in dark mode so the primary CTA becomes Lime (13.8:1 on Ink). Lavender replaces Violet for small shapes on dark, where Violet drops below 3:1. Lime stays the one accent in both modes. This site applies the same mapping under your system appearance.
Two hero concepts, same system
Five minutes a day. Sharper on what you practise.
Short, adaptive games for memory, focus, logic and speed. Built for people with a calendar, not a couch.
Trust-first: the honest badge, program facts, the product shown immediately. Reads like a health brand, plays like a game.
Train the thing you think with.
Four categories, hundreds of levels, one adaptive score. Five minutes between meetings is enough.
Brand-first: the four puzzle pieces become the hero. Louder, more consumer, better for ads and social. The live home page combines 1a's structure with 1b's shape tiles and the Playverse layout.